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Active Engagement · Government

How Los Baños Became
The Most Visible City
in the Central Valley.

A small California city with a $100M+ operating budget. One agency. A full-service social media takeover that generated 8.1 million views in a single year — and left every neighboring city in the dust.

Client City of Los Baños, CA
Contract Value $100K / Year
Engagement Type Full-Service Management
Timeline Aug 2023 – Present
Platform Instagram @cityoflosbanos
8.1M
Views Generated in 2025 Alone
Up from 14,317 impressions in their very first month with us.
2025 Views
2025 Interactions
New Followers (2025)
Posts Published
2025 Likes
Annual Contract
The Origin Story

From Zero to
Central Valley's Best.

This didn't happen by accident. It was a systematic, month-over-month build — starting from scratch and never letting up.

August 2023 — Day One
14,317 Impressions.
Month One.
We inherited an account with ~1,194 followers and no content system. Within the first 30 days we produced, scheduled, and published a full content calendar — earning 14,317 impressions and gaining 105 new followers in that first month alone.
+105 followers in month 1
Late 2023 — Building Momentum
From Invisible to
Impossible to Ignore.
By October 2023 we hit 53,070 impressions in a single month and crossed 2,000 followers. One reel — JAMS@209 — pulled 20,000+ views on its own, proving the content approach was working far beyond the existing audience.
2,057 followers by Oct 2023
2024 — Breaking Through
Over 1 Million Views.
The City Took Notice.
2024 marked the inflection point — the account crossed 1 million total views, added 2,100+ followers, and the impact was recognized at the state level. Assemblywoman Esmeralda Soria granted the city a $1 million park improvement grant, citing social media impact as a factor.
$1M grant cited our social media impact
2025 — Complete Domination
8.1 Million Views.
No One Is Even Close.
2025 was a different category entirely. 8.1M views. 118.7K interactions. Individual posts crossing 100K, 120K, even 130K+ views. The City of Los Baños isn't just the most visible city in the Central Valley — they're operating at a level most government accounts never reach.
8.1M views in 2025
Year Over Year

The Growth
Speaks for Itself.

Every year we've managed this account, the numbers have gone up — dramatically.

2023 (Aug – Dec)
~220K
First 5 months. Built the content system from nothing and started compounding results immediately.
Starting followers ~1,194
Followers gained +911
Best single month 58,563 impressions
Engagement split ~55% non-followers
2024 (Full Year)
1M+
Crossed the million-view threshold. Impact recognized at state level with a $1M grant citing social media reach.
Total views 1M+
Followers gained +2,100+
Total likes 28,500+
Milestone $1M state grant
2025 (Full Year)
8.1M
A completely different league. 8× the prior year. Individual posts crossing 130K views. No Central Valley city is close.
Total views 8,100,000
Interactions 118,700+
Total likes 81,000+
Posts published 318
The Numbers

8× Growth.
Year Over Year.

From a standing start in August 2023 to 8.1 million views in 2025 — the trajectory here is not normal. Most government accounts never see numbers like this. Ever.

2023 partial year (~5 months)
2024 full year
2025 full year
Annual Views Growth
2023
~220K
220K
2024
1M+
1M+
2025
8.1 Million
8.1M
Scale: 2025 = 100% · 2024 ≈ 12.3% · 2023 ≈ 2.7%
2025 Quarterly Breakdown

Not a Fluke.
Quarter After Quarter.

Every quarter in 2025 hit numbers that would be a full year's results for most government accounts.

Q1 2025 · Jan – Mar
749.8K
Total Views
Interactions 5,300+
New Followers +766
Top Post Ono Hawaiian BBQ
↑ Strong Start
Q2 2025 · Apr – Jun
1.4M
Total Views
Interactions 39,900+
New Followers +648
Top Post May Day Spring Fair
↑ +87% vs Q1
Q3 2025 · Jul – Sep
1.5M
Total Views
Interactions 25,100+
New Followers +304
Top Post One Tree Cottages
↑ Sustained High
Q4 2025 · Oct – Dec
1.9M
Total Views
Interactions 27,200+
New Followers +286
Top Post Chick-fil-A Food Truck
↑ Best Quarter Yet
Top Performing Content

Posts That Broke
All the Records.

These weren't accidents. Every viral post was strategically produced, timed, and executed by the Imagine Way More team.

Not six posts.
The whole feed performs.

Every post you see has a view count on it. This is what the City of Los Baños account looks like — zero ad spend. Pure organic reach, month after month.

City of Los Baños Instagram feed — consistent organic reach across all posts
City of Los Baños Instagram feed — current, every post has a view count
132.8K Views
124.9K Views
113.5K Views
107.6K Views
101.2K Views
98.3K Views
Ono Hawaiian BBQ drone photo — most viral post
132.8K+ Views
❤️ 1,210
↗️ 925
💬 108
Business Spotlight · Q1 2025
Ono Hawaiian BBQ & Dutch Bros Construction Announcement
132.8K+
Views
1,210
Likes
925
Shares
108
Comments
One Tree Village Groundbreaking Event — 124.9K views
124.9K Views
❤️ 637
↗️ 81
💬 202
Partnership Feature · Jul 2025
One Tree Cottages Partnership with Anabasis
124.9K
Views
637
Likes
202
Comments
81
Shares
El Pollo Loco grand opening ribbon cutting
107.9K+ Views
❤️ 2,000+
↗️ High
💬 —
Business Opening · Q1 2025
El Pollo Loco Grand Opening Announcement
107.9K+
Views
2,000+
Likes
High
Shares
Top 3
2025 Post
113.5K Views
❤️ 2,700
↗️ 513
💬 42
Community Event · May 2025
Merced County Spring Fair — Reel
113.5K
Views
2,700
Likes
513
Sends
42
Comments
90.5K+ Views
❤️ 979
↗️ 1,617
💬 —
Business Spotlight · Q4 2025
Chick-fil-A Food Truck Announcement
90.5K+
Views
979
Likes
1,617
Shares
Q4 Best
Top Post
Sunrise Ranch Park Grand Opening — aerial drone photo
101.2K Views
❤️ 728
↗️ 180
💬 88
City Infrastructure · Jul 2025
Sunrise Ranch Park Grand Opening
101.2K
Views
728
Likes
180
Shares
88
Comments
Gabriel filming for the City of Los Baños — Imagine Way More LLC on location
Behind the Work
In the field.
Every month.
Original production. Real locations. No stock.
Full-Service Engagement

Everything.
End to End.

This isn't a consulting gig. We own the entire social media operation for the City of Los Baños.

📅

Content Calendar & Strategy

Monthly content calendars built around city events, business openings, public announcements, and community milestones.

🎬

Original Video Production

Cinematic reels, drone footage, event coverage, and short-form videos — produced and edited by our team every month.

✍️

Copywriting & Captions

Every post is written in the city's voice — professional, approachable, community-focused, and on-brand every time.

💬

Community Management

Responding to comments, engaging the audience, and keeping the city connected with residents in real time.

📊

Monthly Analytics Reports

Comprehensive monthly and quarterly reporting on reach, impressions, engagement, follower growth, and top content.

🏛️

Government Communications

Public messaging, emergency notices, policy announcements, and grant-worthy visibility — all handled with professionalism.

Assemblywoman Esmeralda Soria presenting $1 million State of California grant check to City of Los Baños — Sinaloa Ballpark Renovation
State-Level Recognition
$1,000,000
State Grant.
Assemblywoman Esmeralda Soria · City of Los Baños · May 2025
What It Means

Our Social Media Work
Helped Secure That Grant.

The City of Los Baños's elevated digital presence and community visibility — built by Imagine Way More — was part of the case made to the state. Assemblywoman Esmeralda Soria awarded a $1 million park improvement grant for Sinaloa Ballpark renovation and ADA upgrades. That's what happens when social media translates into real civic credibility.

Real-world impact beyond the algorithm

Is Your City
Next?

Whether you're a government agency, a growing business, or a personal brand — if you want results like these, let's talk.

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