Home › Work › Rare Earth Coffee
Active Engagement · Local Business

How Rare Earth Built
A Local Audience
That Actually Shows Up.

A Los Baños coffee shop. One content partnership. Nearly a million organic views — with zero ad spend. This is what consistent, video-first, community-tuned content looks like for a small business.

Client Rare Earth Coffee — Los Baños, CA
Window Jan 1 – Jun 2, 2026
Engagement Type Content Production & Management
Platforms Instagram & Facebook
Ad Spend $0 — 100% Organic
949K
Total Views — Jan through Jun 2026
887K on Instagram alone. 62K on Facebook. Every view organic — not a dollar spent on ads.
Total Views
Accounts Reached
Interactions
New Followers
Posts Published
Paid Ad Spend
The Partnership

Big-Brand Content
for a Small Business.

Imagine Way More partners with Rare Earth Coffee as their dedicated content engine — producing the videos and photos that carry the brand on Facebook and Instagram.

Across five months, the strategy was simple and relentless: show up consistently, lead with video, and keep it unmistakably local. Every number below reflects 100% organic performance — earned reach, not bought.

What We Deliver
  • 📹 Original video & photo content production
  • 📅 Content calendar & consistent publishing
  • 📱 Cross-platform deployment (IG + FB)
  • 📊 Monthly analytics & performance reporting
B-Roll · Rare Earth
Daniel — Owner, Rare Earth Coffee
Daniel
Owner · Rare Earth Coffee
887K
IG Views
62K
FB Views
Result #1

Reels Are
the Engine.

Every reel is produced once and published across both platforms. These six alone drove 199K combined views and +104 new followers.

Reel Total Views Platform Split Interactions Follows
"The customer is always right" Jan 10, 2026 49.9K 47.0K IG · 2.9K FB 1,008 +11
Cars & Coffee with Jocelyn Mar 15, 2026 49.2K 48.6K IG · 575 FB 1,483 +18
1-Year Anniversary · "4 Mediums" Mar 27, 2026 42.2K 26.9K IG · 15.3K FB 2,126 +47
"Do you get whip cream?" Jan 8, 2026 21.4K 20.8K IG · 680 FB 492 +4
"BOGO is Back" May 27, 2026 18.7K 17.7K IG · 1.1K FB 617 +17
New barista — Meet Gabby May 30, 2026 17.5K 16.5K IG · 1.0K FB 471 +7
The Content

This Is What We
Actually Produce.

From drive-through handoffs to barista close-ups — every piece of content is shot, edited, and published by Imagine Way More.

Barista making a drink at Rare Earth Coffee Rare Earth Coffee Rare Earth Coffee ribbon cutting ceremony Rare Earth Coffee Female barista holding drink Rare Earth Coffee Happy customer at Rare Earth Coffee Rare Earth Coffee Two signature drinks at Rare Earth Rare Earth Coffee aerial Barista at drive-through Rare Earth Coffee
Rare Earth Coffee Barista holding two drinks Rare Earth Coffee Barista with drink Rare Earth Coffee Barista holding up a drink Rare Earth Coffee aerial Rare Earth Coffee Barista with two drinks smiling Rare Earth Coffee Rare Earth Coffee team Rare Earth Coffee
Rare Earth Coffee aerial view Daniel, owner of Rare Earth Coffee Barista at Rare Earth Coffee Aerial view Rare Earth Coffee Happy customer Aerial view Barista at Rare Earth
The Content We Created

Watch the Reels.

Food showcases, beverage features, staff spotlights — cinematic content built to drive organic reach and tell the Rare Earth story.

Drive-Through Handoff
Barista & customer moment
Beverage Feature
Signature drink close-up
Staff Spotlight
Meet the team
Community Moment
Local & lifestyle
Morning Rush
Peak hour energy
The Brew Process
Pour-over detail
Result #2

Instagram Growth,
Day by Day.

Daily Instagram views from January through June 2026 — every spike maps directly to a content drop.

39,242 · "Customer is always right" 40,684 · Cars & Coffee reel 22,197 · New-barista reel Jan Feb Mar Apr May Jun
887K
IG Views
284K
IG Reach
23,927
Interactions
11,166
Profile Visits
362
Link Clicks
Result #3

Consistency
Compounds.

Reels didn't just win on reach — they held attention. Even counting the Facebook slice alone, video earned 2.8× the views of a static post and generated roughly 53 hours of watch time. Showing up week after week turns one-off spikes into steady growth.

2,503
Avg Views · Video
879
Avg Views · Photo
Barista at Rare Earth Coffee
Drinks at Rare Earth Coffee Rare Earth ribbon cutting
53 hrs
FB Watch Time
2.8×
Video vs Photo
51
Posts Published
The Audience

Reaching Exactly
the Right People.

70.6% of the audience is right in Los Baños — and 97.9% in the U.S. This isn't vanity reach. It's the local customers who actually walk through the door.

Women · 78.6% Men · 21.4%
18–24
13.4%
6.1%
25–34
28.8%
8.7%
35–44
22.7%
4.6%
45–54
9.6%
1.4%
55–64
3.2%
0.4%
65+
0.9%
0.2%
Top Cities
Los Banos, CA70.6%
Dos Palos, CA3.9%
Merced, CA1.9%
Fresno, CA1.6%
South Dos Palos, CA1.4%
San Jose, CA1.4%
Gustine, CA1.0%
Turlock, CA0.8%
97.9%
of followers in the United States
Rare Earth Coffee barista Happy customer at Rare Earth Coffee Barista at Rare Earth Coffee
Nearly 950,000 views. 673 new followers. $0 in ads.

Consistent, video-first, locally-tuned content — that's what a real content partnership looks like for a small business that wants to own its community.

Start a Similar Partnership →