The Menu Photography Field Guide

What you get

Covers the menu-selection meeting and priority numbering, the one-day block plan built around the kitchen, the three-shot rule (full presentation / close-up texture / overhead or alternate), angle by dish type, one-light setups for a dark dining room and the mixed-light fix, heat and hold windows (steam, melt, fried, foam, ice), drinks and glassware, the delivery-platform spec block and file naming, spreads and dayparts, horizontal-for-web vs vertical-for-social, the editing and export standard, the delivery folder map, and a three-page fill-in shot list (dishes, hold windows, spreads, motion, brand coverage, wrap).