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The Pricing & Scaling Toolkit

The exact pricing ladder, discovery-call script, and revenue math for climbing past $1K gigs.

$47PDF guide · coming soon

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Look inside

The Pricing & Scaling Toolkit: What's inside
What's inside
The Pricing & Scaling Toolkit: Who it's for
Who it's for

What you get

  • Module 1 — Price on Value, Not Time: the pricing levers, the value-math worked example, and the mistakes that make you look cheap
  • Module 2 — The 3-Tier Retainer Ladder: my real Starter/Growth/Premium packages, the anchor-the-middle strategy, and the productized high-ticket video menu ($18K brand package, $7K/mo reels)
  • Module 3 — Build the Ideal Client Who Pays Premium: the willing-and-able filter, the three qualifying questions, and the industries where the money actually is
  • Module 4 — The Discovery Call That Anchors a Premium Price: the full call flow, the budget-uncovering language, and the high-anchor script
  • Module 5 — The $1K-to-$10K Scaling Checklist: margin protection, scope-lock, delegation, and what to hire (with Central Valley pay benchmarks) and when
  • Module 6 — Your Operating Rhythm & Revenue Roadmap: the weekly/monthly/quarterly cadence, the metrics that actually grow revenue, and the 3-year climb to $100K/mo
  • A 'Do this now' deliverable exercise closing every module
  • Direct contact for done-with-you help building your packages and scripts

Right for you if

  • Photographers and videographers tired of trading hours for too little
  • Social media managers who want retainers instead of one-off projects
  • One-person agencies ready to raise prices and stop the feast-or-famine cycle
  • Central Valley and small-market creatives competing on value, not lowest price
  • Freelancers stuck around $1K–$5K gigs who want a real path to $20K+ months

Not the fit if

  • Hobbyists who aren't trying to charge clients or run this as a business
  • People looking for a magic script with zero outreach or client-call work
  • Established agencies already running mature retainer and pricing systems

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